Clip of the Day: Branding Baby on “Pregnant in Heels”

In Bravo’s new reality series, Pregnant in Heels, rich New York couples pay a “maternity concierge” to help them with pressing pre-baby issues — such as finding the right “brand name” for their child by assembling branding experts and focus groups, as you’ll see in this clip.  This is not a joke! declares the mom-to-be who, if named after her own brand essence, must be named Pretentious.