Disney Renames ‘Rapunzel’ to Appeal to Boys (At Least It’s Not a Well-Known Story or Anything)
Mar 10, 2010 | Filed Under: Movies, Pop Culture
Apparently, Disney executives were surprised that boys didn’t want to see “The Princess and the Frog” (which didn’t rake in the bucks the studio expected) because it’s about, you know, a PRINCESS — so they have vowed not to repeat that mistake with its next animated film, “Rapunzel” by giving the movie a less gender-specific title: “Tangled.”
The Brothers Grimm are surely rolling over in their graves.
The studio’s marketing campaign will also target young lads, amping up the role of the dashing Errol Flynn-styled male lead to share the spotlight with the real star of the flick, Rapunzel herself.
“In our film, the infamous bandit Flynn Rider meets his match in the girl with the 70 feet of magical golden hair,” wrote the film’s producer, Roy Conli, on Disney Animation’s Facebook page. “We’re having a lot of fun pairing Flynn, who’s seen it all, with Rapunzel, who’s been locked away in a tower for 18 years.”
Flynn Rider, of course, is nowhere to be found in the original “Rapunzel” story.
After being locked up for 18 years, I can’t imagine why she’d even waste precious time on a strange dude with questionable chin scruff when there is TWITTER to discover.